General Tools and Systems All Social Media Managers Need (Phyllis Khare)

Phyllis Khare


This piece was originally published as part of Social Media Manager School, now Pulse Academy.


How to use this Google Doc

Click File → Make a Copy → give it your own name and edit at will.

Type in the one or two tools you use for each category. Review this list when you are thinking of adding another tool or system. Make sure you aren’t overlapping features. If you have a question about a particular tool—ask us about it in the Facebook Group.

You can access this template here.


Project management

(e.g., Airtable, Trello, Asana, Basecamp, Evernote, Google Calendar, Monday)
1.
2.

Social Media Management

(e.g., Agorapulse, Buffer, Sprout Social, Hey Orca)
1.
2.

Content Creation

(e.g., Adobe Creative Suite, Canva, Easil, Animoto, WaveVideo, InVideo, Filmora, etc.)
1.
2.

Creative Assets

(e.g., Creative Market, Shutterstock, Envato Elements, Pexels, Unsplash, Pixabay)
1.
2.

Time management

(e.g., Google Calendar, timers, RescueTime, Boomerang for Gmail)
1.
2.

File management and Client Portals

(e.g., Google Drive, Dropbox, Evernote, WeTransfer, OneHub)
1.
2.

CRM/Email

(e.g., HubSpot, Zoho CRM, Google Contacts, Mailchimp, Constant Contact, My Emma, ConvertKit, GetResponse, Active Campaign)
1.
2.

Proposals and Contracts

(e.g., 17Hats, Dubsado, Proposify)
1.
2.

Bookkeeping

(e.g., Quickbooks, Freshbooks, 17Hats, Dubsado, Stripe, Paypal)
1.
2.

Training/Continuing Education

(e.g., Pulse Academy, LinkedIn Learning, Social Media Examiner, Skillshare, other communities)
1.
2.

Other Digital Marketing Tools

(e.g., Zapier, email marketing, web builders, etc.)
1.
2.


Phyllis Khare @phylliskhare
I’m the original Co-Founder of Social Media Manager School, now powered by Agorapulse and re-designed here in the Social Media Pulse Community.


Tell us:

Are there any other types of software you use as a social media manager beyond what’s listed here?

1 Like

Great list Phyllis.

I’d add for content creation: GIMP, Davinci Resolve, RawTherapee, Darktable.

These are video (Davinci) and photo based.

2 Likes

Yes, all good examples of tools to consider. I’d also like to edit this (again) and put a few of the ai tools in that last category. I’ve edited this list more than anything I’ve ever created in the last 11 years!

2 Likes