Full-Time Marketing Analyst - Bluewater Associates of Emerald Isle - Emerald Isle, NC (Hybrid or Remote)

Job Title: Marketing Analyst
Company: Bluewater Associates of Emerald Isle
Location: Emerald Isle, NC (Hybrid or Remote)

Bluewater is seeking a Marketing Analyst who will research and identify ways to build our brand and acquire new clients. Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities. To succeed in this role, you should have PPC campaigns experience and be comfortable processing and analyzing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and target our audience through successful campaigns.

Our ideal candidate is a self-motivated, organized, detail-oriented individual with exceptional communication skills who can work in a fast-paced work environment, manage being involved in multiple projects, and enjoy working with people.

Candidate must be Google Analytics Certified and have a minimum of 3 years of experience in marketing, including digital/social media marketing plus creative and content writing. A grasp of the Adobe Suite of products will set you apart.

Job Responsibilities
Duties and Responsibilities include but are not limited to:

  • Analyze sales funnels and customer intent
  • Measure ROI of online and offline advertising campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements

  • An Associate’s or Bachelor’s degree in Marketing preferred
  • 3 yrs of work experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics and Google Analytics certified
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Proficient Microsoft + Google Platform applications, including Word, Excel, Google Sheets, and Google Slides
  • Excellent analytical abilities
  • Basic graphic design skills using Adobe Creative Suite and Canva
  • Demonstrated understanding of digital marketing and social media platforms
  • MUST be a self-starter with a positive attitude that desires to learn and grow
  • Exceptional organizational and time management skills
  • Excellent copy writing and content development
  • Attention to detail is a must
  • Strong web and computer skills
  • Ability to work both independently and collaboratively

Please submit your resume to [email protected]

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