Instagram expert Jenn Herman tells us how to get better reach on our Instagram Reels.
It’s one thing to create a reel; it’s another thing to get people to actually see your reel.
How do you get that reel in front of more people?
Some things to keep in mind:
You can customize your cover image; it doesn’t have to be a frame from the video.
On your cover image, have text that speaks to what is happening in that video. When people are scrolling through an Explore page, they’re just seeing all the thumbnails. If there’s no context to what that video is about, why would they watch it? They’re just scrolling mindlessly. But if you have that text that tells them what is in the video, they go, “Oh, that’s what I want to see. That’s what I want to know.” They’re more likely to click through and watch it.
Super fast, hard-hitting, to the point, literally in the first second of the video.
Do not come in with, “Hi, I’m Jenn Herman and I talk about Instagram…” Boom, bye—we are gone! They are not going to wait.
Come in right off the bat with, “Hey, we’re going to talk about Instagram reels and how they work for you.” Get that attention and stick with it.
Come in hard and fast, immediately capture their attention.
Shorter videos tend to do better for capturing new audiences.
Reels of 30-60 seconds—and they’re currently testing 90 seconds—those longer ones are great for your existing audience. But if you want to attract a new audience, consider more of the 15 second—or even less, maybe even a ten second video, at most 30 seconds.
Those new users aren’t used to your content, and they’re more likely to be finding you in a search where they’re in a scroll mentality. So we want to capture them short and sweet.
Jenn Herman @jenn
Social Media Advisory Board Member
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and author of “Instagram for Dummies”.