christine
(Christine Gritmon)
August 4, 2022, 7:08pm
1
Is your brand telling truly compelling stories?
We interviewed a panel of storytelling experts to discuss what that means, how other brands are doing it, and what to know in order to do it yourself!
Panelists:
Tamsen Webster, Find The Red Thread
Park Howell, Business of Story
Kyle Porter, Conklin Media
Miri Rodriguez, Microsoft
Check out the video—and let us know your thoughts, questions, etc. below!
How does your brand leverage storytelling?
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christine
(Christine Gritmon)
August 8, 2022, 5:10pm
2
For more on storytelling:
[Ann Handley on Story]
Ann Handley is an author and Chief Content Officer of Marketing Profs. Her talk at #SMMW22 was titled, “The Art of Storytelling: How to Create Better Content With Stories.”
We asked Ann if everything really needs a story, what kinds of details help a story to stick, and what her favorite kinds of stories are to tell.
[Ann Handley on Story]
Find Ann at https://www.annhandley.com .
Christine Gritmon @christine
I think you’re a rockstar.
Yes, YOU!
Let m…
[Storytelling For Non-Profits (Desiree Townsend)]
Desiree Townsend
Stories have been used to engage people for centuries. They are a powerful way to connect with others and relay information.
Non-profit organizations can benefit from using storytelling in their communications strategy to boost engagement with their target audience. This blog post will discuss how non-profits can use storytelling to achieve their goals and provide some tips on getting started!
Non-profits are often trying …
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paul
(Paul Bradley)
August 10, 2022, 2:09pm
3
Thanks to everyone for being here today – exciting group and love the topic. Let’s tell some stories!
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paul
(Paul Bradley)
August 10, 2022, 2:10pm
4
Comment in here and we’ll hit you with an expert panel badge!
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“A lot of people say data can’t tell a story, but I think it can.” - Miri Rodriguez
I agree. You can use data for logos (logic) and tie in pathos (emotion) to make it sing!
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paul
(Paul Bradley)
August 10, 2022, 2:33pm
6
It’s funny, I got into community management because I liked the creative and social sides of it – but within six months I was data obsessed. It can absolutely tell the story of your human efforts.
2 Likes
seriously - if you can’t listen to the whole thing (highly recommended) start it at around 57 minutes in and listen to the lightning round! GOLD!
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