Is your brand telling truly compelling stories?
We interviewed a panel of storytelling experts to discuss what that means, how other brands are doing it, and what to know in order to do it yourself!
Tamsen Webster, Find The Red Thread
Park Howell, Business of Story
Kyle Porter, Conklin Media
Miri Rodriguez, Microsoft
Check out the video—and let us know your thoughts, questions, etc. below!
How does your brand leverage storytelling?
For more on storytelling:
Thanks to everyone for being here today – exciting group and love the topic. Let’s tell some stories!
Comment in here and we’ll hit you with an expert panel badge!
“A lot of people say data can’t tell a story, but I think it can.” - Miri Rodriguez
I agree. You can use data for logos (logic) and tie in pathos (emotion) to make it sing!
It’s funny, I got into community management because I liked the creative and social sides of it – but within six months I was data obsessed. It can absolutely tell the story of your human efforts.
seriously - if you can’t listen to the whole thing (highly recommended) start it at around 57 minutes in and listen to the lightning round! GOLD!