Amy doesnāt want people who just talk about themselves! She needs them to tell a story about their travel experience!
Clients ultimately decide which influencer to pick. Amy and her company Simply Social Media research and vet and then recommend a bigger list. Then the clients select who they want to use.
The value of influencer marketing is built on trust.
Spending the time to research and vet and build relationships so you can trust influencers and they can trust you is very important.
Itās not really about stalking!
think of thisā¦does that influencerās comments match how you want your brand to be seen!
look at WHO the influencers are talking to ā does that audience match?
BUILDING RELATIONSHIP are the key to everything!!! You can get great comarketing things going IF you have good relationships!
Having a great relationship with an influencer helps keep them with you!
Having a contract with influencers sometimes has exclusions. Sometimes it is done in a conversation.
Top 5 _____ Top 10 ______ is not influence!
Influence is when you can convince someone to take an action (try a try something)
ā¦methinks it might be, thoā¦
Aligning with the same valuesā¦important.
showing ambition and the right reasonsā¦and they want to educateā¦itās a good fit for Semrush. NOT just teachers but businesses who are doing workflows and can share their knowledge.
Itās common to be friends with your influencers
Storytelling + Relationships + Teachingā¦key things
Leverage influencersā¦to help show beginners a complicated data-driven topic
be friends with everyone to help everyone grow
brand partnerships make sense when you align with the same goals of the audience