šŸŽ„ Expert Insights Panel: Influencer Marketing

Amy doesnā€™t want people who just talk about themselves! She needs them to tell a story about their travel experience!

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Clients ultimately decide which influencer to pick. Amy and her company Simply Social Media research and vet and then recommend a bigger list. Then the clients select who they want to use.

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The value of influencer marketing is built on trust.

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Spending the time to research and vet and build relationships so you can trust influencers and they can trust you is very important.

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Itā€™s not really about stalking!

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think of thisā€¦does that influencerā€™s comments match how you want your brand to be seen!

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look at WHO the influencers are talking to ā€“ does that audience match?

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BUILDING RELATIONSHIP are the key to everything!!! You can get great comarketing things going IF you have good relationships!

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Having a great relationship with an influencer helps keep them with you!

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Having a contract with influencers sometimes has exclusions. Sometimes it is done in a conversation.

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Top 5 _____ Top 10 ______ is not influence!

Influence is when you can convince someone to take an action (try a try something)

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ā€¦methinks it might be, thoā€¦

Aligning with the same valuesā€¦important.

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showing ambition and the right reasonsā€¦and they want to educateā€¦itā€™s a good fit for Semrush. NOT just teachers but businesses who are doing workflows and can share their knowledge.

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Itā€™s common to be friends with your influencers

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Storytelling + Relationships + Teachingā€¦key things

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Leverage influencersā€¦to help show beginners a complicated data-driven topic

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Brand partnershipsā€¦launched swag store. https://swag.semrush.com/

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be friends with everyone to help everyone grow

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brand partnerships make sense when you align with the same goals of the audience

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