🎥 Expert Insights Panel: Influencer Marketing

What does your business need to know about #influencer-marketing ?

We hosted a LIVE panel discussion to learn all about it!

Panelists:

  • Amy Tischler, Simply Social Media

  • Mike Allton, Agorapulse

  • Nicole Ponce, Semrush

  • Gracey Ryback, Amazon Influencer

Check out the video—and let us know your thoughts, questions, etc. below!

Are you using influencer marketing (or thinking about it) for your brand?

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Hi everyone!!! Totally looking forward to this chat! If you want to keep up with the LIVE and the comments…I find opening up 2 windows works great!

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you know I love an offline event :slight_smile:

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Lets Go Reaction GIF by BET

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Nano and micro influencers are easy to work with and have so much credibility

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Micro influencers are a great match for tourism

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Macro influencers…are well known. They create content about the product.

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Relationships are so important and are how co-marketing campaigns happen

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Mike from Agorapulse is looking for influencers who are teaching other businesses how to do social media right.

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“One” Voice…Mike tries to find ambassadors who are great fits to discuss topics Agorapulse wants to discuss. Also, events where Agorapulse is going to be at.

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Nicole from Semrush…all in one marketing tool. They focus working with ambassadors surrounding engagement! NOT followers.

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Semrush focuses on education vs visibility

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Engagement can be identified by checking on how helpful people are. Are the influencers teaching? are they leading and engaging with their communities. You need to do some stalking to find people.

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long-term relationships are important…companies are doing forward planning and will pull from their relationships to fill speaker and event spots

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Gracey Ryback is an Amazon Influencer…influencer marketing is her profession!

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Eager to hear YOUR questions and insights—chime in here! :heart:

Amazon affiliate program was the door that opened for Gracey.

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I’m SO attracted to Amazon influencer marketing. I’ve had an influencer page forever but I haven’t really focused on it – yet – and now with Amazon Live – really and truly a good space to be in right now.

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Storytelling abilities are important.

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Amy Tischler does tourism marketing for Albuquerque New Mexico.

She wants different perspectives about the travel experience…not carbon copies.

They carefully vet their influencers!

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