🎥 Expert Insights Panel: Dark Social

Join us on Wednesday, December 14 at 12 pm ET for a live conversation with a panel of experts discussing Dark Social:

  • How do you define “dark social,” and what are the particular areas of dark social that your expertise is in specifically?

  • How have you harnessed the power of dark social as part of your strategy, and how has it impacted your business?

  • How do you approach dark social channels differently from public-facing channels such as marketing campaigns and social media? Related: how can you connect different dark social channels to each other or to part of a larger marketing and/or relationship-building campaign?

  • What are your 3 tips for an effective dark social strategy?

  • What are some good success goals for dark social, and how do you measure that success, given the tracking issues that dark social presents?

  • What do you think is next for dark social?

Christopher Penn @cspenn , Trust Insights
Jessika Phillips @jessika , NOW Marketing Group
Kelly Noble Mirabella @Stellar247 , Stellar Media Marketing
Azad Yakatally, Attentive Mobile



Tell Us:

What dark social channels are you leveraging in your business?

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Yes have one for our VIP Customers in Circle. We’ve looked at Discord as a place, too. Love this sesh!

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Love that you’re here!
@Stellar247 mentioned Circle in the chat, too—can you tell me more about it?

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Here and tweeting! Channeling my past twitter chat host persona! :smile:

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We need a #BrandChat comeback (with a #ChatAboutBrand collab) in 2023! :heart: (Paging @FindTroy …)

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I’m down for it …It’s like riding a bike, right?? I find that I’m a bit rusty…

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I gotchu :heart:

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Thank you everyone!! Everyone is so insightful! Took so many notes.

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