Join us on Wednesday, December 14 at 12 pm ET for a live conversation with a panel of experts discussing Dark Social:
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How do you define “dark social,” and what are the particular areas of dark social that your expertise is in specifically?
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How have you harnessed the power of dark social as part of your strategy, and how has it impacted your business?
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How do you approach dark social channels differently from public-facing channels such as marketing campaigns and social media? Related: how can you connect different dark social channels to each other or to part of a larger marketing and/or relationship-building campaign?
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What are your 3 tips for an effective dark social strategy?
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What are some good success goals for dark social, and how do you measure that success, given the tracking issues that dark social presents?
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What do you think is next for dark social?
Christopher Penn @cspenn , Trust Insights
Jessika Phillips @jessika , NOW Marketing Group
Kelly Noble Mirabella @Stellar247 , Stellar Media Marketing
Azad Yakatally, Attentive Mobile