Catch a replay of a great discussion with Amanda Robinson, Andrea Vahl, Jon Loomer, Amanda Bond
Caught in the dizzying dance of Facebook ads, wondering if all that sweat and toil is still worth your time and budget? Trust us, you’re not dancing solo.
It’s no secret that marketing leaders are focused on getting the absolute most out of every dollar of their ad spend, which includes choosing the right ad format and using strategies that drive conversions. To add to that puzzle, nearly 3 out of every 4 social media users (74%) think there are too many ads, and 44% of users find the ads irrelevant to their wants and needs.
But does all that skepticism mean that Facebook ads are dead?
Not a chance.
Despite the side-eyeing and vows to spend money elsewhere, a study from Search Logistics found that 70% of businesses get the highest ROI of any paid ads channel from Facebook’s advertising platform — you just have to know how to work the dance floor.
[Recorded August 2023]