Director, Social Media & Community Management - Samsung Electronics America - Plano, TX

Job Title: Director, Social Media & Community Management Plano, TX
Company: Samsung Electronics America
Location: Plano TX

Position Summary
Making the future is everyday life at Samsung. We’re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset – better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

Role and Responsibilities
We are seeking a strong digital marketing and social media expert to lead our Social Media (B2C & B2B) Strategy & Planning, Social Commerce, Consumer Ratings & Reviews Management and Community Management Teams to support and drive marketing objectives & strategies across Smartphone, PC, Tablet & Wearable portfolios.

Reporting to the Sr. Vice President / Head of Mobile Experience Marketing, the Director of Social Media and Community Management is responsible for driving measurable success and growth of social media, social commerce, consumer ratings & reviews and community management.

The Director of Social Media and Community Management will partner and collaborate closely with other functional teams within the MX Marketing Organization – Product Marketing, Media, Influencer & Partnership Marketing and Creative Services – to develop also work closely with agency partners to develop and implement social media strategies that drive marketing objectives. The position requires very strong business development, strategic planning, KPI analysis and organizational influence at the executive level. The Director of Social Media & Commerce, Consumer Reviews & Community Management will interact with various internal teams including SEA Leadership, Media Strategy, Product Marketing, Ecommerce, Creative Services, Influencer & Partnership Marketing, Channel Marketing and cross-line of business social media teams.

Role and Responsibilities:

  • Lead the B2C & B2B Social Media functional teams (Social Media Strategy & Planning, and Social Commerce)
  • Lead the Community Management and Consumer Ratings & Reviews Management Teams
  • As a people leader, prioritize team member growth & development to efficiently manage the variety of simultaneous work streams
  • Own Mobile social media strategy; including organic, paid and social commerce
  • Develop and execute social / live commerce platforms including, but not limited to, Facebook, Instagram, Snapchat and TikTok
  • Identify social commerce sales growth opportunities through User Generated Content / influencer affiliate programming
  • Own Mobile ratings and reviews strategy, including syndication support with carriers and national retailers
  • Provide actionable insights to grow our digital communities, increase meaningful engagement, increase product consideration and drive brand love (proud to own)
  • Partner with Product Marketing to build social media campaigns and ratings / reviews support against GTM plans, supporting overall campaign goals and KPI targets
  • Cultivate highly effective, deep agency and vendor relationships with a shared focus on executing campaigns and projects based on Mobile Marketing priorities
  • Collaborate with internal SEA teams - including HQ, Carrier and Ecommerce – to develop Never Been Done Before social and commerce activations

Skills and Qualifications

  • Bachelor’s Degree is Required
  • 12+ years of experience; 8+ in Social Media / Digital Media preferred
  • Experience in Phone, PC, Wearable or Tablet marketing a plus
  • Sharp, results oriented go-getter who does whatever it takes to get the job done on time
  • Develop and maintain excellent working relationships with all assigned levels within and outside the company
  • Plan, organize, and prioritize multiple assignments and projects
  • Review detailed product development, marketing documents and media materials as needed
  • Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels
  • Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications
  • Comfort developing tasks and work assignments, based on sometime vaguely defined objectives
  • Experience working with a geo-distributed teams
  • Strong problem solving skills, good organizational skills with an ability to multitask
  • Effective verbal and written communication skills

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