Director, Social Media - AMERICAN CANCER SOCIETY

This is a permanently remote position which can be home-based anywhere in the U.S.

JOB SUMMARY
The Director, Social Media will be the lead social media strategist for ACS CAN. S/he will collaborate across multiple departments – including Federal Relations, Grassroots, Field and State & Local Campaigns - to define the organization’s external social media presence and ensure adherence to best practices in the development of social media content. In addition, s/he will manage a design vendor, content consultant as well as be charged with having an expertise in the technical use of the platforms. The director will use training, resource development and other tools to extend social media best practices across the entire organization, including for field staff. Finally, the director will be the organizational point person for paid social media campaigns, collaborating with content creators across the organization to optimize paid social media work. The position includes budget responsibility for much of the above as well as the high potential for staff supervision in the future.

MAJOR RESPONSIBILITIES

  • Serve as the organization’s expert on social media platforms, strategy and content.
  • Develop and execute a strategy to engage volunteers, the public and other stakeholders in ACS CAN’s legislative, fundraising and marketing campaigns across multiple social media platforms.
  • Develop strategies for growing our social platforms and communities and increasing engagement within those audiences.
  • Write social media content and manage the creation of assets for use in that content.
  • Train organizational staff on the most effective use of social media – including content creation, listening and community management - for their campaigns.
  • Oversee strategy for paid social media in collaboration with other content owners.
  • Manage vendors, including an image designer and other vendors who can assist in asset creation.
  • Collaborate with internal teams to identify potential content opportunities and provide expert guidance so content is optimized for social and fits within the overall organizational social media strategy.
  • Develop and manage social media budget of up to $250,000.
  • As the organization expands social media staff capacity, the role could have supervisory responsibilities.

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