Director, Social Content and Engagement Strategist - Razorfish - Chicago, IL

Job Title: Director, Social Content and Engagement Strategist
Company: Razorfish
Location: Chicago, IL

The Director, Social Content & Engagement Strategy provides strategic thought leadership and account leadership for client accounts and team and oversees a portfolio of client work and the teams across that work.

Key Priorities:

  • B2B and global brand experience
  • Demonstrated success in managing day-to-day social team of 2-4 people
  • Highly skilled in cross-functional collaboration with creative team
  • Excellent communication, presentation and client facing skills
  • Available for international travel to Korea two times/year


  • Establish data-driven approach to inform and build overall social strategy to increase awareness and engagement for portfolio of clients
  • Build overarching plans and strategies to meet marketing objectives across acquisition, retention, and brand relevance
  • Develop KPIs and help create mechanisms to analyze the team’s initiatives and their impact on business results.
  • Develop solutions and tools that integrate and improve the on-channel and off-channel experience as it relates to social.
  • Work closely with across disciplines to execute strategic, engaging, and award-winning social campaigns
  • Coordinate and develop social best practices, strategies and approach
  • Identify client growth opportunities and works to implement them.
  • Contribute to ongoing business development serving, as the lead practice representative
  • Assist in driving new business by participating in the answering of RFPs
  • Lead and encourage the social team to pursue and deliver excellence


  • 10-12+ years of social media and digital experience at a public relations/communications, interactive, advertising, or marketing agency.
  • Experience developing, pitching and executing social media campaigns or content series on behalf of a sizeable piece of business.
  • Strong knowledge of social media vendors ranging from listening and audience research tools to social media CRM platforms and promotional tools.
  • Ability to think, plan and execute resourcefully, across multiple tasks, and effectively direct teams to deliver upon plans and client deliverables.
  • Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics.
  • Superior written and verbal communication skills and ability to counsel clients’ on online marketing issues and content strategies.
  • Ability to manage budgets and calculate program ROI.
  • Previous experience developing, managing and implementing influencer programs; experience with promotions, sweepstakes/contests and partnerships a plus.
  • Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise.
  • Paid social media experience is key.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $121,000 - $204,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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