We have an opportunity for a forward-thinking, communications and brand leader to join us on our journey. Reporting to the Chief Marketing Officer, this senior leader will interact with the marketing and executive teams to drive a differentiated corporate narrative and launch programs to elevate Agorapulse’s brand, increase our audience and drive product awareness globally. Areas of responsibility include communications strategy, public relations, analyst relations, influencer program, social media, brand management, and awards.
Working to develop robust, integrated strategies that drive engagement and advocacy for Agorapulse, this talented individual will develop and manage a broad strategy to innovate and set world-class standards for social media marketing and corporate communications. They will partner with our in-house content team to develop sharable content that is creative, attention-getting and on-brand for our SaaS-based social media marketing platform. This leader will be expected to work closely with internal stakeholders to ensure that social media plans are effectively integrated into brand marketing and paid media efforts, as well as leverage any potential earned and owned media opportunities. They will partner with key social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter, as well as seek out and develop new and emerging platforms that can help us grow our customer base and brand.
The ideal candidate will understand how to use social media to strategically build brands, create attention and generate user advocacy on a global scale. They will have developed highly creative social media marketing campaigns and will have demonstrated the ability to think big and implement innovative ideas in ways that create significant social sharing and PR attention. They will have a thorough understanding of the capabilities of social media, public relations, new jacking, influencer marketer and the ability to connect with a wide range of audiences, and how to use those capabilities to develop a range of strategies and content forms that social media users want to share with their networks. They will formulate and implement best-practices, mechanisms and measurement tools that provide enhanced opportunities to engage audiences and leverage the benefits of individual social media platforms, while demonstrating the ability to understand how social media activities can be integrated and activated through other traditional marketing activities in any given campaign or activity.
The right candidate must be able to work cooperatively with other internal stakeholders across Agorapulse, including business leads, product marketing and global teams, while helping to install the infrastructure for us to create at a rapid pace and test, deliver, learn and adapt. You will work closely with other team leaders within Agorapulse to coordinate and integrate social media strategies and tactics that provide opportunistic marketing opportunities for all stakeholders. The objective is to find fast, efficient, creative and effective ways to explore the multiple dimensions of social media, test new opportunities, and deliver them successfully. The ideal candidate will offer a unique blend of creative instincts, social media marketing aptitude, measurement and executive management skills.
What you will do:
Build and execute a communications strategy that inspires and grows an audience among the SaaS community, and enhances Agorapulse’s brand reputation and trust.
Create relationships and alliances with industry influencers that will help elevate our brand and drive awareness.
Drive thought leadership efforts.
Manage and leverage our analyst relations program.
Oversee day-to-day management of campaigns and ensure brand consistency
Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels.
Facilitate scaling brand and company awareness through various social media channels
Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with prospects and customers, maximize engagement and create sharing, talk value and advocacy.
Partner with our in-house Content team on the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
Supervise all aspects of social media interaction between prospects, customers and the company and ensure a positive experience, organize competitions, ask questions and cultivate relationships.
Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn with a goal of boosting brand image, increase customer engagement and improve conversions.
Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Create and manage an editorial calendar mapped to business objectives, key announcements, and events. Lead the distribution strategy for content across social media to build audiences.
Ensure brand consistency in copy through tone, voice and terminology
Work collaboratively with Agorapulse teams across global regions to develop and execute creative ideas, plans and strategies.
Provide inspirational and creative and thought leadership on ways to reach and gain attention of target audiences.
Plan and manage campaign executions, on time, on budget, to scope.
Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
Manage external agencies and publishing partners as necessary.
Track social media campaigns’ key performance metrics to maximize results and report progress to management.
The ideal candidate will be a combination of business leader, visionary, inventor, builder, and operator. They must be passionate about the opportunity to make Agorapulse successful on a global scale.
Extensive experience of communications & brand strategy experience in B2B technology, preferably with a few years in a fast-paced SaaS company.
A track record of successful development of breakthrough thought leadership and communications programs.
Strong people management capabilities that inspire, manage performance, and develop team members.
Demonstrated experience increasing brand visibility and reputation
Expert at leveraging social and digital platforms for communications goals
Analytical mindset with focus on measuring internal and external communications effectiveness and results.
BS in relevant discipline.
5+ years’ experience in social media marketing and creative development.
Strong communication skills, both verbal and written.
The position is remote and preferably based on the East coast of the United States or Canada. CST can work too.
Competitive comp and benefits: We offer an excellent package with great benefits: health insurance, 6 weeks vacation + 1 additional day per seniority year (up to 7 weeks), profit-sharing plan, etc.
Fully international team: With more than half of the employees working outside of France, Agorapulse is a truly international team. It comes with its challenges, but it’s also the source of a lot of opportunities, it’s a strength and it opens the door to a lot of learning opportunities on the marketing side.
A strong industry position: Agorapulse consistently ranks as a top leader in the social media management category across the major software customer review sites, including G2, TrustRadius and Capterra.
Strong values and culture: We’ve built a very strong culture that you can have a taste of by checking our Glassdoor profile: 5 star rating out of 80 reviews and 100% CEO approval didn’t happen by luck or bribes
We’ve defined our 6 core values all together in a highly collaborative effort. These values weren’t built top down, but completely bottom-up. The CEO is accountable for the values to stay strong and alive, this is not a second thought.
An ambitious and exciting vision: Our vision is to solve the social media chaos and while doing so, help our clients see tangible business value in their work and prove that value to the people they work for (being a boss or a client). We’re building an innovative solution to a global problem faced by almost every business and digital agency. As a consequence, we’re aiming high in terms of financial goals (we’ll share our full vision document with you during the interview process).
Agorapulse is a leading Social Media Management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports - all in one easy to use dashboard.
With more than 8000 customers worldwide, Agorapulse is a profitable company consistently rated as a ‘High Performer’ by industry experts and customers alike.
WORKING AT AGORAPULSE: We’re a group of highly motivated, hard working individuals working out of 14 countries spanning 4 continents. Deriving happiness and joy from our work is part of our DNA and we strive as a company to empower our teammates to reach their professional AND personal goals. That said, we’re in it to win it in our space - it’s no accident that we’re ranked #1 in customer satisfaction. We’re nimble, we’re lean, and we’re humble - but we think and dream BIG. And while most of us work remotely, we foster and enjoy a culture where every colleague seems just a cubicle and click away.
Agorapulse is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Agorapulse is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.