Digital & Social Media Strategist - Banyan Communications · Atlanta, GA

Job Title: Digital & Social Media Strategist
Company: Banyan Communications
Location: Atlanta, GA

Banyan is a woman-owned, mission-driven agency with 28 years of experience creating communications solutions for nonprofits, foundations, community organizations, and government agencies. Banyan’s work is driven by our belief that creative communication can illuminate thinking, inspire action, motivate positive behavior, and enable individuals and communities to create positive, lasting change in the world.

Are you a digital marketing or social media strategist who wants to use your skills to create positive change in the world? At Banyan, you will work alongside subject matter experts, researchers, writers, developers, and designers for public health and social impact clients such as non-profits and state, local, and federal governmental organizations and agencies to design, activate, and evaluate human-centered, accessible communications materials and experiences that make a difference in people’s lives.

**What You’d Do Here (Responsibilities): **

  • Ensure up-to-date awareness and understanding of emerging trends and best practices to be a go-to resource for colleagues, clients, and stakeholders about all things digital and social media marketing
  • Strategic and creative thinking to produce high-impact digital and social media marketing strategies and tactics across social platforms
  • Understanding of how to organize and optimize content across digital media, social media platforms, and email marketing to measurably reach and engage audiences
  • Concept, plan, iterate, and deliver design assets for print and digital campaigns; web and interactive experiences; and infographics, posters, presentations, and other collateral
  • Write, proofread, and copyedit high-quality digital and social media content
  • Conduct audience segmentation activities, such as audience research, persona development, and moderate online communities
  • Plan, activate, and monitor organic and paid media tactics for multiple digital and social media channels, including managing budget allocations for paid content
  • Apply analytical know-how to produce client-ready products that include audience data and insights, web analytics, social media metrics, and media monitoring insights to inform actionable recommendations to enhance reach and engagement
  • Establish, monitor, analyze, and report on key performance indicators to evaluate and communicate evidence-based recommendations for optimizations
  • Develop and maintain strong professional relationships with clients by participating or facilitating communications and meetings with clients and partners to achieve agreed-upon outcomes

**Attributes of someone in this role: **

  • Passionate problem-finder and problem-solver
  • Knowledge of ever-changing digital and social media marketing landscape
  • Ability to turn data into compelling, thoughtful insights with actionable applications
  • Organized file management and version control
  • Proactive communicator — in writing, visually, and verbally
  • Collaborates well with cross-functional, diverse teammates, inviting them into their iterative process while owning their expertise
  • Manages multiple tasks and deadlines simultaneously
  • Open to and seeks feedback
  • Excellent storytelling skills with the ability to inform, inspire, and influence others
  • Positive attitude
  • Committed to Banyan’s mission of creating change for good, and to bringing the mission to life across a project’s life cycle
  • Able to demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
  • In all aspects of the job, contributing to equitable experiences and promoting a culture of inclusivity and belonging that embraces the contributions of all team members

**Technical Skills/Programs **

  • Microsoft Office
  • Google Suite
  • Expertise in Meta Business Suite, Meta Ads Manager, and Google Ads
  • Analytics platforms (e.g. Google Analytics, Google Search Console, Adobe Analytics)
  • Expertise in Facebook Ads Manager and Google Ads

Qualifications

  • 4+ years in Communications, Marketing, Public Relations or Public Affairs with an emphasis on digital or social media marketing
  • 2+ years in consulting or billable environment
  • Expert knowledge and understanding of social media platforms (Facebook,Instagram, X/Twitter, YouTube, TikTok, LinkedIn, etc.), including paid media management, audience configuration, analytics, and best practices and trends across platforms
  • Experience activating and evaluating organic and paid social, search, display, and YouTube advertising

**Additional Qualifications/skills/programs etc. (not required, but would set you apart) **

  • Experience in health communications
  • Experience working with federal agencies
  • Strong client engagement and project management skills
  • Supervision or team lead background

Compensation:

Openings for this position exist at multiple levels and compensation ranges. Compensation for Digital Strategist roles at Banyan range from $85,000 to $100,000 commensurate with experience and role level. The hiring team will be able to provide and discuss the relevant salary range with each applicant during their interview process.

What we have to offer:

As a full time employee, you will be eligible for the benefits available to Banyan’s employees, including:

  • Unlimited paid vacation (we mean it, and we model it!)
  • Health, dental, vision, and life insurance
  • Employer-matched 401k
  • FSA plan
  • Employee Assistance Program
  • Company paid cell-phone plan
  • Generous paid family leave

But wait, there’s more:

  • We offer a hybrid (in-person & remote) workplace setting, with a modern office and a fully stocked kitchen in the heart of East Atlanta.
  • Our culture includes but is not limited to: Happy hours, casual work environments, company lunches, holiday parties, and the best part, flexibility and trust.
  • Company-sponsored opportunities to travel and gather with your teammates at events, all-hands retreats, etc.
  • Option to join internal initiatives you may be passionate about like our equity team, wellness, & Event committees!

Banyan Communications is an equal opportunity employer, and committed to creating a diverse, equitable, and inclusive employee experience for all. We stand in solidarity with the Black Lives Matter Movement and the ongoing global fight against all forms of racism, hate, brutality, and oppression.

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