Digital Content Producer - University of Washington - Seattle, WA

Job Title: Digital Content Producer
Company: University of Washington
Location: Seattle, WA

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

For the University of Washington (UW) to be the greatest public university in the world as measured by our impact, the UW and University Advancement (UA) must weave equity and anti-racism into everything we do. Becoming a more equitable organization starts with us, and focusing on groups that have been excluded and under-engaged will lead to better outcomes for our whole community. Ensuring that diversity, equity, and inclusion (DEI) are natural outcomes of our activities will require us to state our values, live by those values and work toward our vision every day. To sustain our efforts, we have defined a path forward with our values clearly articulated and shared throughout the organization. We invite you, our community, to walk with us, share feedback and engage as we do our part in the University-wide effort to create a more just and equitable world.

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Position Purpose

The Digital Content Producer in the university’s media relations office, UW News, leads engagement on social media channels by producing posts that reach target audiences and ensuring that strategy aligns with the news team’s goals and university’s larger mission. This individual creates social media posts, graphics and visual elements that help amplify innovative research and projects across the entire university for audiences such as the news media, prospective students and faculty, and the general public.

This individual also manages the UW News website, which serves as the main portal for journalists and the general public to learn about research breakthroughs and innovations at the university. This person should use creative, innovative approaches for digital storytelling and communications, and be willing to experiment as social and digital media continue to evolve.

The Digital Content Producer also tracks industry trends and best practices, using data, metrics and industry knowledge to make content recommendations that increase traffic and engagement. This individual has demonstrated experience producing compelling and accurate copy, videos, photography and graphics.

This person builds and distributes high-profile email newsletters to a wide variety of internal and external audiences. The successful candidate has a strong command of AP Style, grammar and writing for general audiences, and a desire to help the UW News office expand into new projects and initiatives as they align with our goals and priorities.

Duties And Responsibilities

Social Media Strategy and Production

Manage the UW News social media accounts, including the content calendar. Serve as primary creator of social posts and content, and lead strategist for how to effectively reach key audiences, including the news media.

Work closely with the UW News videographer on creative strategies to maximize the reach of video and other visuals on social media. Craft clear, compelling social media posts, with an eye to accuracy.

Collaborate with managers of the main University of Washington social media channels to effectively share and amplify content across channels such as Instagram, TikTok, LinkedIn, YouTube, Twitter and Facebook.

Use data, metrics and industry knowledge to make content recommendations to increase social media traffic and engagement.

Track industry trends and best practices and experiment with creative, innovative ways to share our stories across social media channels, including emerging platforms.

Digital Content Creation

Identify digital content and storytelling opportunities that align with the university’s goals and priorities. Produce compelling video, audio, photography, graphics, visualizations and written content for the university’s social media accounts, and to complement news stories and press releases.

Manage pre-production, production and post-production on a variety of multimedia projects aimed for social media, in collaboration with the UW News videographer and UW News staff.

Manage the UW News website and lead production of special web projects, including a series showcasing UW’s impact across the state. Work closely with the university’s web team on additional projects such as building an in-house news archiving/tagging system for media tracking purposes.

Build and distribute high-profile email newsletters to a wide variety of internal and external audiences. Create graphics, photo collages and digital banners for use in email communications.

Stay updated with the latest multimedia techniques and production technologies, and help maintain the highest standards of multimedia and digital content accessibility.

Measure engagement across our digital platforms and make content recommendations that align with our goals and priorities.

Other duties as assigned.

Rough breakdown of duties: Social media strategy and content creation (70%), website production and projects (10%), email newsletter production (10%), other duties (10%).

Minimum Requirements

This position requires a bachelor’s degree in journalism or a related field and 4-5 years’ experience in multimedia and communications for nonprofit, government or higher education institutions, news media and/or public relations.

This individual is willing to experiment, enjoys working in a collaborative environment and has the necessary skills to manage expectations of diverse groups of faculty, staff and administrators.

Excellent writing and communication skills, and demonstrated familiarity with the rapidly changing technology and media environments are essential. Knowledge of social media platforms and algorithms, industry trends and best practices is required.

Demonstrated experience in all stages of video production is required, including familiarity with Adobe Creative Suite and/or Final Cut Pro.

Experience with platform livestreaming, digital photography, data visualizations and motion graphics software is highly desired.

Demonstrated experience with content management systems such as Wordpress is required. Knowledge of HTML, CSS, SEO, email marketing and project management is desired.

Conditions of Employment

Cubicle/open workspace environment which may result in additional or higher levels of noise and visual distractions. This position is hybrid, with the expectation that this individual will work on campus at least three days a week.

Proof of vaccination for COVID-19 is required.

Application Process

The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability , and committed to becoming climate neutral.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .


Employees of the University of Washington are required to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. View the Final candidate guide to COVID-19 vaccination requirement webpage for information about the medical or religious exemption process for final candidates.

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