Digital Content & Marketing Specialist - City of Golden

We are currently recruiting for qualified applicants for Digital Content & Marketing Specialist. Come and see why the City of Golden is the place you want to be!

Why work at the City of Golden? Being a Golden employee is more than just a job, it’s a lifestyle. Golden is a vibrant outdoor community making it a great place to live, work and play. Location, location, location – Work near great restaurants and shops, hit the trails, and enjoy the outdoor scenery of Clear Creek and the foothills. Convenient commuting from all directions.

Paid time off – Paid vacation starts at 16 days (that’s over 3 weeks!), plus 12 days of sick time and 11 paid holidays each year.

Great benefits – The City matches up to 8% of your retirement contributions, plus offers a full-spectrum of benefits and perks, including tuition reimbursement (check it out)!

A flexible hybrid (remote/in-office) schedule is available for this position. The Digital Content & Marketing Specialist works under the direction of the Community Engagement and Communications Manager to coordinate City-wide communications and marketing efforts within the Communications division and for specific assigned departments or divisions, with emphasis on the Parks and Recreation Department; coordinates social media calendar and content across digital assets. Coordinates the execution of the City’s content calendar in cooperation with the Communications team and department / division liaisons.

Provides support for integrated communications campaigns to support City vision and strategic communications plan. Must be able to work a flexible schedule including some evenings, weekends and non-traditional business hours.

EXAMPLE OF DUTIES
Responsible for the timely development, creation, and dissemination of internal and external content, including but not limited to: Serves as the point person to ensure cross-channel coordination, support and messaging across all City digital assets.

Provides structure for the City’s social media channels, and creates and manages content calendar.

Works with the Communications team to create messaging to build proactive communications, community outreach, and engagement across social media channels.

Creates content for posting to social media platforms (Facebook, Twitter, YouTube, Instagram, NextDoor, etc.) to best reach and engage community members and visitors of Golden.

Researches, develops, and implements communications strategies on new and emerging digital platforms.

Supports in the creation of and manages file structure that stores content including video and photo files in a comprehensive, clear, and easily utilized manner.

Tracks all project analytics and provides monthly reports.

Works with the Recreation Division to provide marketing and communications support to: Build and execute public information and marketing campaigns, Coordinate with Communications team to integrate Recreation programs appropriately across communications channels, Manage Recreation social media channels, including public information response.

Works with Recreation division and other City departments as assigned to create and fine tune content for presentations, posters, articles, etc.Has the ability to serve in other roles in the absence of other Communications staff.

Assists with promotion and implementation of public information campaigns, events, and other needs as assigned. Works with Graphic Designer to help City departments create print and digital promotional materials. Assists with other key projects assigned by the Communications Manager.

SUPERVISORY RESPONSIBILITIES May oversee the work of interns and volunteers as approved by the Communications Manager.

MINIMUM QUALIFICATIONS
Bachelor’s Degree in Journalism, Communications, Public Administration, Media Relations, Marketing, or related field. Minimum 2 years prior experience in social media content creation, writing, editing, public information, and or public relations experience. Government communications experience a plus. Any equivalent combination of training and experience that demonstrates the applicant possesses the necessary traits and skill required for the position may be considered as substitution for degree.

CERTIFICATES, LICENSES, REGISTRATIONS Valid driver’s license with good driving record.

SUPPLEMENTAL INFORMATION
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

LANGUAGE SKILLS
Ability to read, analyze and interpret written and oral communications well enough to identify potential problems, make necessary edits and notify Communications Manager as necessary. Ability to make effective and persuasive presentations intended for the general public, citizen groups, elected officials and employees. Ability to communicate effectively with others to capture their needs in multimedia projects.

MATHEMATICAL SKILLS
Must possess the mathematical aptitude to understand and communicate complex municipal finance issues graphically.

REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

CERTIFICATES, LICENSES, REGISTRATIONS
Valid driver’s license with good driving record.

OTHER SKILLS AND ABILITIES
Working knowledge of municipal government helpful. Must be a high-energy self-starter. Must be flexible, able to work independently and meet strict deadlines. Ability to pay strict attention to details and timelines.

MATERIALS & EQUIPMENT DIRECTLY USED
All general office and computer equipment. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit, stand, and walk. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee primarily works in a small studio setting. Occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. Some evenings, weekends, and off-hours work are required. City of Golden is an Equal Opportunity Employer

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