Job Title: Digital and Social Media Strategist/Manager
Company: Rust-Oleum Corporation
Location: Vernon Hills, IL
As our Digital and Social Media Strategist you will generate awareness and drive growth for the brand by developing and implementing social media and digital marketing strategies, advertising campaigns and always-on content plans. They work with a small internal team to produce videos and photography, copy, social/digital graphics, plan and execute tactics to drive follower growth and brand engagement, and prepare analytics and social listening reports.
Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. When he founded our company in 1921, he just wanted to keep his ship intact and stumbled upon a valuable solution. Today, that discovery is Rust-Oleum Corporation.
The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we’ve perfected a solution, which has led to some of the most cutting edge, durable and innovative products in the industry. Our creative and talented team of over 2000 people across every corner of the world, help us remain the global leader in protective paints and coatings for both home and industry.
Here is what you can expect:
Embedded member of the brand team regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities
Responsible for defining, selling in, and implementing an organic social channel strategy and always-on content plan to drive follower growth and brand engagement
Oversees social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, Youtube, Instagram, Pinterest, TikTok, etc.
Collaborates with videographer/photographer and copywriter to create engaging social media content supporting key growth objectives for the brand
Communicates monthly production plans and content calendars to internal stakeholders
Proactively seeks out low risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and works with a small internal team to quickly act on those opportunities
Collaborates with internal teams to support sponsorship programs, events and ad campaigns based on business objectives.
Collaborates with PR and advertising team and represents brand at events. Networks with micro-influencers online and in person at events
Conducts social listening exercises, analyzes content performance and regularly prepares reports on trends, insights and opportunities
Manages, mentors, and develops two direct reports
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
Bachelors Degree in Communications, Public Relations or related field
3 + years of social media experience in an agency or corporate environment (consumer goods experience preferred)
Proven experience using social media channels, tools, techniques and best practices for business is an absolute must
Experience with Sprinklr or other social media management platforms is a plus
Demonstrated ability and desire to proactively identify, understand and communicate significant opportunities, findings, issues or concerns to leadership and fellow associates a must
Experience analyzing social analytics and listening data
Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus
Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
Proficient in Microsoft Office programs
Excellent writing skills
Excellent digital research and communication skills
Proactive, go-getter attitude --not afraid to take on new challenges and projects
Able to juggle daily responsibilities with multiple projects and deliverables on tight timelines
Active listener, a critical thinker and a problem solver
Pays extreme attention to detail
Team player and collaborator
Strong personal, communication and time-management skills
Willing to go the extra mile to get the job done
Resourceful, self-starter with the ability to work independently