Good Monday morning everyone. I have an informal chat coming up later this week with an agency that mostly works with paid ads, but they are exploring more of the IG/TikTok UGC/Influencer models. I would like to bring some good value to them in our chat – I have a lot of general information for them, but what I’d LOVE to show are some data or successful campaign stats. Anyone want to share? Also, what are your experiences with programs like https://www.lionize.ai/ and things like the TikTok Creator fund etc.
I realize this is a big ask - but hoping someone will share a few insights with me – MUCH appreciated.
Thank you so much for this generous answer, Peter @ChiefCoffeeDrinker (great username). Much appreciated. I’m familiar with LTK (as a consumer…) and Creator Marketplace, but being from the organic social space for the last 10 years, I know I can add to their understanding of the consumer social environment, but need to fill in some holes with tools and influencer sets up - which you have given me. I really appreciate it. The more I explore all of this, the more I want to be an influencer/UGC person myself Thank you again.
My pleasure Phyllis @phylliskhare - My advice would be to set up demos with a few of the platforms and pick up a bit more around the language and what each one could offer for your clients. As an example - we went with Stack Influence because they did a campaign with Venus Williams around her product (who knew).
Unsolicited - Affable has a solid product … it is more hands on than what I could do for now…thats the other reason we went with Stack Influence. Having said that - if you are wiling to dive in, I would go with them.