Content & Social Media Leader - SeaWorld Parks & Entertainment San Diego, CA On-site

The Marketing Leader is accountable for continued growth, engagement, and conversion through the SeaWorld and Sesame Place social media channels.
Primary Responsibilities

  • Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience.
  • Craft social strategies that support the consumer journey – from driving awareness to impacting conversion
  • Create and manage social media campaigns that engage fans and grow the park’s social media channels
  • Coordinate with other marketing divisions and park departments to create campaigns for new attractions, events and promotions that drive awareness and conversion
  • Lead the creation and management of the editorial calendar for all social media channels and blog, with a focus on creating and capturing unique content that aligns with Sesame Street values
  • Define and develop compelling key messages to support content delivery across social channels
  • Monitor all social media channels daily, develop engagement reports, procure audience insights, develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communications
  • Daily interaction with Sesame Workshop for content approval
  • Support park leadership, public relations team and guest relations team with reactive communications, including crisis and issues management, media responses and on-site coordination
  • Lead social collaboration with integrated agency partners

Requirements And Competencies

  • Have a Bachelor’s degree in Marketing, Communications or related field
  • Have at least 4 to 5 years of practical experience in social media, communications, marketing or related field
  • Have outstanding written, verbal and visual communications skills. *Ability to convey messages clearly and persuasively
  • Have advanced experience with social media brand marketing; includes experience with paid social advertising, organic content strategy; community management and social listening to guide content development
  • Commitment to collaboration and working effectively as part of a team
  • Have professional judgment, especially when posting on social media channels on behalf of the park. Maintain poise in difficult situations
  • Be able to handle multiple priorities, be able to handle change and be able to perform well under pressure
  • Be Proficient in Microsoft Office applications
  • Be willing to work a flexible schedule to include weekends, weekdays, evenings and holidays with the ability to complete required travel as needed
  • Have a proven track record of driving high-performing creative
  • Have a core understanding of SMMS (e.g. Khoros, HootSuite, etc.) to manage content delivery and e engage customers
  • Be fluent in cultural trends and all major social media platforms

The Perks Of The Position
As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment, and great teammates, as well as:

Paid Floating Holidays

Accrual based Paid Time Off

SEA Employee Complimentary Park Tickets and Passes

SEA Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K plan

Voluntary Insurance

Life Insurance

Disability Benefits

Dependent and Health Care Flexible Spending Accounts

Employee Assistance Program

Legal Assistance Plan

If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we’re looking for you!

Click here to Apply