Content Marketing Manager - Verint - United States Remote

Job Title: Content Marketing Manager
Company: Verint
Location: United States Remote

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.

Overview Of Job Function

The Content Marketing Manager position is a highly strategic, visible role and will be instrumental in shaping our story around digital-first customer engagement, workforce engagement, artificial intelligence, and analytics.

They will partner with key stakeholders including executives, Go to Market, public relations, brand and creative teams among others, to develop and implement product marketing and content marketing deliverables that inspire, educate and drive engagement with our buyers and influencers.

The ideal candidate will inspire by telling thought provoking stories, have prior product marketing experience, have the vision and passion to champion change, and the ability to conceptualize and create content that engages and excites our audiences.

Principal Duties and Essential Responsibilities:

  • Raise awareness for and adoption of Customer Experience (CX) solutions with differentiated messaging, sales tools, digital assets, and success stories.
  • Drive marketing activities across multiple product lines and geographies. Provide leadership across the marketing and sales organization to advocate for and drive the outcome of cross product line launches.
  • Lead and influence a matrix team of marketers to develop outstanding short and long form content and campaigns including thought leadership pieces, sales enablement materials, presentations, eBooks, Blogs, email campaigns, webinars, whitepapers, videos, website copy, and more.
  • Ensure content is on-brand, consistent in tone, and complies with SEO best practices.
  • Monitor and engage in relevant social discussions about our company, competitors and work closely with PR to drive brand narratives and position us as a thought leader
  • Collaborate with demand gen, Go to Market, creative, and customer success to leverage and optimize marketing opportunities for solutions.

Minimum Requirements

  • Bachelor’s degree in marketing, technology, business, or equivalent experience.
  • 5+ years of marketing experience related to content, solution or product marketing with minimum of 3 years at a B2B technology company.
  • An experienced storyteller with excellent written and verbal communication skills
  • High technical aptitude to act as the company solutions expert on its more offerings and capabilities, the market and the associated competition. Ability to translate technical capabilities into customer benefits for internal and external audiences is critical.
  • Move easily between solution-based and technical messaging for different audiences such as sales, sales engineers, customer success teams, and professional service teams
  • Skilled at developing content ranging from bite-sized to long form, including a solid understanding of SEO
  • Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
  • Successful completion of a credit check to obtain the appropriate credit line required to travel.

Preferred Requirements

Experience in Cloud Software, preferably in B2B enterprise software or CCaaS

About Us

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.

Organization

As an equal opportunity employer, Verint Systems, Inc. prides itself in providing employees with a work environment in which all individuals are treated with respect and dignity. This means we are committed to providing equal opportunity to all qualified employees and applicants for employment without regard to one’s race, color, religion, national origin, age, sex (including pregnancy, sex stereotyping, gender identity, gender expression, or transgender status), disability, alienage or citizenship status, marital status, creed, genetic predisposition or carrier status, sexual orientation, Veteran status, political affiliation or any other classification or characteristic protected by applicable federal, state or local laws. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.

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