Community Engagement and Social Media Lead - Vogue - Johnson & Johnson Consumer Health - Clearwater, FL

Job Title: Community Engagement and Social Media Lead - Vogue
Company: Johnson & Johnson Consumer Health
Location: Clearwater, FL

Community Engagement and Social Media Lead - Vogue

At Johnson & Johnson Consumer Health, we’re here to change the world. We are a diverse group of leaders who think digital-first and push boundaries as much as we push ourselves. And, for other like-minded leaders out there looking to make their mark, we’ve got three words for you: change happens here.

We combine meaningful human insights and digital-first thinking to help people take better care of themselves and their loved ones. We believe in the power of new perspectives and insights to drive innovation. Our culture is diverse and inclusive – a place where being individually dynamic but collectively brilliant results in smarter solutions for all of the many communities we serve.

We are industry leaders, earning the #1 or #2 position in most of the categories in which we compete. Our iconic and beloved brand, including TYLENOL®, ZARBEE’S NATURALS®, NEUTROGENA®, AVEENO®, LISTERINE®, OGX® and JOHNSON’S®, are rooted in science and endorsed by professionals, helping more than 1.2 billion people live healthier lives every day, from their first day. Learn more about Johnson & Johnson Consumer Health and follow us on LinkedIn.

Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements including consultation with works councils and other employee representative bodies, as required, and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health and your employment would be governed by New Consumer Health’s employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by New Consumer Health at an appropriate time and subject to any necessary consultation processes.

Vogue International, a Johnson & Johnson Company, is recruiting for a Social Media and Community Engagement Lead.

Vogue International, a Johnson & Johnson Company, is an innovative consumer products business that distributes innovative hair care products to large retail chains around the world. These brands represent an innovative hair care business which is new to our Consumer Family of Companies and focused on the marketing, development and distribution of salon-influenced and nature-inspired hair care and other personal care products. With several strong brands among its portfolio, including OGX® and MAUI MOISTURE®, the Vogue business is the cornerstone of Johnson & Johnson Consumer’s hair care operations. Vogue International products are sold in the U.S. and in 38 countries.

The Social Media and Community Engagement Lead is responsible for collaborating with the marketing team, cross-functional, and external agencies to support a coordinated cross-channel social experience across the consumer funnel and apply subject-matter-expertise, using consumer insights to shape outstanding social media execution. They will also supervise Consumer Care Center (CCC) teams, and direct engagement in community management activities to ensure strong and consistent projection of Brand image, voice, and persona across all consumer-facing channels (digital and traditional).

The successful candidate will come with demonstrated ability in social media marketing including: growing owned social channels, content strategy and creation, driving engagement, reporting, establishing, and maintaining a consistent tone of voice, and partner management.

Key Responsibilities

Social Media

  • Leads strategy development, monitoring, moderation and supervises execution of content creation and copywriting on organic social media channels
  • Defines role of channels, new channel identification and test & learns to expand social engagement specific to each brand’s target consumer
  • Work with Earned Media Manager to ensure incorporation of retailer promotion, influencer and PR partnerships to drive advocacy, engagement and conversion
  • Collaborate cross-functionally to ensure Haircare talent and brand presence is regularly featured on Megabrand owned channels
  • Establishes Brand-specific community management standards and performance goals
  • Works with brand strategy and agency partners to revise social media playbooks and community guidelines.
  • In partnership with CCC, ensures front-line Social Media Specialists are mentored to improve performance and ensure Brand image, voice, and persona are projected effectively and consistently
  • Through social listening and engagement, maintains a strong awareness of emerging community themes and trends
  • As needed, maintains relationships with external vendors and agencies including budget, contracts, and invoicing

Consumer Experience Advocacy And CCC

  • Establishes expertise on assigned Brands including Brand voice and persona, their products, their claims and the science behind them, the competitive landscape, as well as category and consumer trends
  • Maintains strong connectivity to business, establishing a comprehensive solid understanding of brand priorities and plans including new product introductions, media, , eCommerce, promotions, as well as changes to claims, packaging, and labelling
  • Maintains expertise in all aspects of direct consumer engagement including careful communication, escalation, and compliance
  • Champions voice-of-the-consumer and optimization of the consumer experience. Understands and advocates for consumer needs and preferences. Proactively looks for opportunities to expand brand passion and improve consumers experiences with the Brand.
  • Chips in on the development of Brand strategies and tactics that impact consumer engagement channels including social media (organic and paid), partnerships, ratings and reviews, as well as Consumer Care telephone service lines and Brand.com “Contact Us” pages.
  • Takes leadership in assessing impact of marketing plans on consumer-facing channels and the CCC
  • Recommends solutions and ways-of working that enable outstanding consumer experiences, optimize cost, and minimize compliance risk
  • Coordinates actions needed to ensure CCC-readiness for all marketing activities including the upload of product details to CCC systems, the drafting and approval of statements and frequently asked questions, definition of data collection and compliance protocols, resourcing, development of training materials and training
  • Partners with Brand leaders, Communications and PR personnel, as well as the CCC Operations and Project Management Team to lead crises and issues, including advocacy on owned channels

Intelligence, Analytics, and Reporting

  • Strives to be a reliable source of knowledge and perspective on consumers and their relationships with Brands
  • Maintains subject-matter-expertise on existing and emerging social platforms and their use in marketing
  • Monitors all owned consumer engagement channels for emerging Brand/product issues and insights
  • Uses social listening tools such as Tagger, Khoros and Brandwatch to monitor trends beyond owned channels
  • Uses analytical tools and skills to collect and analyze data that supports business recommendations and/or highlights compelling consumer insights and business opportunities
  • Collaborates with other business intelligence and market research functional groups to explore data and insight integration opportunities
  • Generates thought-provoking reports, recommendations, and cases. Distributes and/or formally presents them to all appropriate partners. Shapes decision making.
  • Scope of reporting includes but is not limited to product insights, consumer insights, as well as cultural, industry, and competitive trends

Qualifications

Experience and Skills

  • A minimum of 6 years of relevant work experience is required. Experience in the Haircare industries is preferred
  • Shown knowledge of and experience with major social media platforms (e.g. Instagram, Facebook, Twitter, TikTok)
  • Experience with community management and listening tools is required (e.g. Sprinklr, Brandwatch, Hootsuite)
  • Solid analytical skills and ability to use both data and intuition to drive and influence decisions is strongly preferred
  • Experience growing online communities and developing social media campaigns with a consistent track record of results is strongly preferred
  • Ability to identify new and emerging social trends and platforms
  • Strong written and verbal communication skills, ability to capture the distinct brand visual cues/codes is required
  • Crisis management experience is preferred
  • Understanding of highly regulated environment (e.g. healthcare) is preferred
  • Passion for learning and a natural dissatisfaction with the status quo is required
  • Demonstrated ability and preference for working in a fast-paced, high-growth work environment, adapting to shifting priorities and high-reaching project timeframes. Brings a positive can-do demeanor, is a great teammate and is eager to show entrepreneurial spirit by treating their brand(s) as their own!

At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity. That starts by creating the world’s healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work. If you are invited to interview for the position, your recruiter will advise on the vaccine requirement status in your geographic location.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

United States-Florida-Clearwater-311 Park Place Boulevard Suite 500

Organization

Vogue International LLC (6232)

Job Function

Marketing

Requisition ID

2206071147W

Find out more