AVP- Social Media (Urban Decay) - L'Oréal Los Angeles, CA

Job Title: AVP- Social Media (Urban Decay)
Company: L’Oréal Los Angeles, CA
Location: Los Angeles, CA

Brand: Urban Decay

Title: AVP- Social Media

Location: El Segundo, CA

The AVP of Social Media is a key leader tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints. With advocacy and influence at the center of the brand, this individual leads the team responsible for consumer-centric social and influencer strategy, PR, advocacy and corporate social responsibility programs for the US. This leader will oversee the operational excellence of our earned touchpoints to elevate the customer experience.


This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships

We are looking for a consumer-focused, data-driven professional who is a skilled communicator and has a proven track record of building and developing a team of diverse individuals. As we look to increase the brand’s footprint within the market, this individual will ensure that our story is heard.

  • In conjunction with Comms, develop & execute the earned strategy to drive the brand’s share of influence, marked by two key KPIs, share of views and share of engagement while focusing on the new aligned 5 Global A&I KPIS with US comms
  • Liaise and collaborate with marketing to execute on creator-led content strategy for launches, trend marketing and real-time development of our social channels (in collaboration with their DMI counterparts)
  • Identify cross-platform partnerships opportunities that will drive consumption of the brand’s creator-led content, engage consumers and drive share of influence (across traditional comms and cutting edge social channels)
  • Lead team responsible for development of strategy & execution across earned touchpoints, and be a key influential voice in bridging with paid and owned.
  • Capable of working cross-functionally to create cohesive earned strategies & tactics that are connected back to paid and owned tactics within the marketing team.
  • Enhance brand strategy as needed based on industry trends, consumer preferences, etc
  • Support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms.
  • Be the lead voice for the US in integrating our brand mission against cyber-bullying in all of our consumer touchpoints and messaging
  • Ensure best-in-class customer experience across all customer touchpoints: phone, email, chat and social platforms
  • Establish service levels and performance metrics of the Customer Care team

This individual will collaborate with these stakeholders to drive data driven programs and initiatives. They will work to support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms.

Section 3: Job Requirements:

  • Minimum ten (10) years of experience with heavy experience for digital, social, ecommerce platforms.
  • College Degree
  • In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
  • Proven experience with brand communications, community management, social marketing, influencer & advocacy programs.
  • Experience developing compelling social media campaigns and effective content strategies
  • Experience building corporate social responsibility
  • Experience managing communications through crisis
  • Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks
  • Exceptional organizational skills and high level of attention to detail;
  • Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
  • Experience managing and cultivating direct reports
  • Creative problem solver
  • Ability to develop solid relationships and lead with influence
  • Ability to manage in complex, matrixed, fast paced environment

Section 4: Judgment and Decision Making:

This role will require a balance of analytical thinking, strong application skills of ideas to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction across a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes the in-house expert on the brand’s consumer mindset to help influence, convince, and introduce new ways of marketing. This position will require moderate supervision to maintain a proper corporate direction.

Section 5: Required Competencies

  • Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures).
  • Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
  • Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
  • Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
  • Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity.
  • Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas).
  • Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks .

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

Compensation Range: Base Salary (145k-207k + Bonus)

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