Assistant Director of Social Media - The Johns Hopkins University - Baltimore, MD

Job Title: Assistant Director of Social Media
Company: The Johns Hopkins University
Location: Baltimore, MD

Assistant Director of Social Media

We are seeking an Assistant Director of Social Media who will lead social strategy as an integral part of the Johns Hopkins University (JHU) University Communications team. The position serves as a multi-platform content developer to lead JHUs social platforms, guiding a high-level, on-trend social strategy to increase brand visibility among key audiences.

Specific Duties & Responsibilities

Working closely with the University Communications leadership and all members of the Communications staff.
The Assistant Director of Social Media will be responsible for,

Community Management

  • Develop the voice for Johns Hopkins University’s social channels and cultivate the university’s reputation among JHUs internal and external audiences.
  • Review all direct engagement with our social media accounts including mentions, media tags, comments, and private messages and moderate, reply, or escalate as appropriate.
  • Identify in-person JHU community engagement opportunities to cover on social media and develop content campaign strategies to implement on main channels.
  • Develop, maintain and enforce best practices and community guidelines across all JHU divisions through social media.
  • Write, maintain and report on the effectiveness of pre-written and automatic responses to provide timely responses to private messages.
  • Design and implement content strategies for collecting and sharing user-generated content (UGC).

Content Creation & Channel Strategy

  • Leads in developing and implementing comprehensive university-level social first strategy.
  • Manage and develop written and visual content for the University’s social media channels.
  • Develop social media campaigns and brainstorm engaging content for diverse audiences, including prospective and current students, alumni, donors, faculty, staff, media, friends, advocates, partners, and supporters of the institution.
  • Develop and optimize strategy promoting HUB and JHU Magazine content for social media platforms.
  • Collaborate with editorial, media relations, multimedia and creative team members to develop content packages and rollout strategies optimized for social media.

Internal Communications Advocacy & Consulting

  • Convene social media strategists across JHU divisions in person and virtually to collaborate and provide expert guidance and leadership.
  • Supervise a paid undergraduate student employee, a social media/communications associate (future), and a full-time Presidential Management Fellow (through May 2023) who draft and develop content calendars and plans, draft content, execute strategy and post content, and monitor and moderate platforms.
  • Work closely with university leadership, faculty, staff, researchers, students, and academic departments to curate compelling and brand-driven content to share on social media.
  • Track and analyze post and campaign efficacy to ensure that goals are met and that social media activities are linked to desired outcomes.
  • Work closely with Digital Analytics Manager to develop custom and standard reports as needed to inform ongoing planning and strategy and for presentations for use in meetings, proposals, etc.
  • Coordinate with the media relations and digital analytics team to monitor and moderate (as needed) public mentions for Johns Hopkins University across social media.
  • Evaluate emerging social media channels and envision ways Johns Hopkins University can effectively utilize them, paying close attention to experiential and video-based technologies as they emerge.
  • Assist in developing, maintaining, and annually updating social media guidelines.
  • Assist with other communications efforts as needed.

Special Knowledge, Skills, & Abilities

  • Strong project management skills.
  • Demonstrated personal or professional experience managing written and visual content for related mediums and platforms.
  • Ability to translate complex ideas into digestible social media content.
  • A creative, dynamic thinker with strong, professional writing and editing skills.
  • An aptitude for visual communication.
  • Ability to work independently and proactively with other team members, identifying resources and approaches to achieving job goals and outcomes.
  • Ability to interact effectively with a broad range of internal clients, including leadership, faculty, scientists, researchers, and students.

Minimum Qualifications

  • Bachelor’s Degree in related field.
  • Four years related experience.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

Experience with higher education and social media marketing.

Classified Title: Communications Associate
Working Title: Assistant Director of Social Media
Role/Level/Range: ATP/04/PD
Starting Salary Range: $61,070-$83,900-$106,710 Annually (Commensurate with experience)

Employee group: Full Time
Schedule: Mon-Fri/ 8:30am - 5:00pm
Exempt Status: Exempt
Location: Hybrid/JH at Keswick
Department name: University Communications
Personnel area: University Administration

Total Rewards

The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees’ health, life, career and retirement. More information can be found here: Benefits & Worklife - JHU Human Resources

If Permitted, Equivalencies Will Follow These Guidelines

Please refer to the job description above to see which forms of equivalency are permitted for this position.

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

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Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected] For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit COVID-19 Vaccination Information and Updates and all other JHU applicants should visit COVID Vaccination + Booster Information | Coronavirus Information.

The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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