Assistant Director of Social Media
Duke University’s goal is to be a leader in college athletics digital media – the Assistant Director of Social Media will help carry out that mission. This person will manage the social media presence for assigned varsity programs and assist in the execution of the department’s overall social media strategy.
Under the direction of the Executive Director of Creative Services, and working closely with the Duke marketing, communications and video services departments, primary responsibilities include:
Manage the day-to-day content and monitoring of assigned varsity sports, including official team accounts on Facebook, Instagram, Twitter, and other emerging platforms.
Coordinate with teammates in External Affairs to develop effective and innovative content to engage multiple audiences across assigned teams’ social media channels.
Attend assigned sport competitions and produce live social media content. Some travel with assigned teams expected.
Monitor and analyze incoming mentions, messages, and questions. Engage with audiences from team accounts.
Track and monitor success of social media initiatives, provide counsel to improve and integrate initiatives into broader strategies for athletics communications.
Consult with coaches and student-athletes on best practices in social media, including a strong emphasis on personal branding. Work with the Compliance Office to ensure adherence to NCAA rules.
Coordinate with Learfield IMG representatives to create branded content for Duke Athletics corporate partners.
Create and analyze analytics reports to inform future decisions relative to content.
Assist with updating the Duke Athletics Social Media strategy guide.
Ensure adherence to Duke Athletics brand standards in tone, aesthetics, and accessibility.
Required Knowledge, Skills, And Abilities
Bachelor’s degree required, preferably in communications, media, marketing, or related field
Extensive knowledge of social media platforms with experience in content creation
Strong writing and interpersonal skills
Problem-solving skills, attention to detail, and capacity to thrive in high pressure situations
1-2 years working in a collegiate athletics sports information, digital/social media, or marketing office
Proficiency with Adobe Creative Suite and Microsoft Office Suite
Familiarity with video production
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.