Any Community Managers/Specialists?

Hello Pulse People,

I was wondering if there are specialists in community building or managing around here?

I worked in social media when I met agorapulse, but now I’m working only on communities. Namely Telegram and some forums at the moment.

I’d love to connect and perhaps start good conversations where we can exchange some wisdom :nerd_face:

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Happy to connect @Arda! I’m the community manager for Agorapulse and Social Media Pulse! Plus I have a membership for people building community and do community consulting!

ps I LOVE your Pulse People wording!!!

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@phylliskhare @paul @communifi all are big into community too!

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Also likely to be interested in this conversation:
@linaburgjeremy @jencoleict @bonnie :heart:

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Hi there, @Arda! So happy to connect. Looking forward to great converations about community in this thread. :smiley:

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It’s starting to feel like we should do a Community Manager Mastermind!

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I am interested too in the conversation. I have a small grant that is supporting my work in a Facebook group. I would love input on what I can track to show impact or outcomes of the community group to report back to the grant in a couple months. Thoughts?

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For me? Its about engagment and how many people are seeing/interacting with your posts.

The reason I say seeing is there are going to be posts that your community are just going to glance at and move on, but you are still being seen which in the environment Facebook has built is HUGE and beneficial, because being seen is a victory (even if its a little one).

Engagement is pretty obvious. People are invested in your community and what you are doing, right now the best way at least I see to do it is be asking questions and gather information. Make it more life a campfire where people can come share stories, one would be to talk to them about why you are there.

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I am kind of overly passionate about the topic. I love being able to get in and see how I can connect with the audience.

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Hi Teresa - Setting goals early will enable you to be able to track growth. some of the things you can track and report on include : number of active community members, engagement ratios - how many return to the community and engage number of posts generated by community (user generated content) - growth in community of course is a factor but a lesser one as ultimate focus should be on community behaviour - are they doing the things you want them to be doing within the community ?

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Hi @Arda,

I’d love to chat about your community-building project(s).

What’s the goal? Are you supporting a product, a group of people, a process?

Hi @teresa3,

Would love to dig in on how to best report your progress.

What’s the ultimate goal of your FB group? Why are people there? And why did you get the grant?

Great questions. The goal is support, creating a community to support the members on their health journey. People are invited once they finish a 4 week series on healthy eating for cancer - that can be anyone touched by cancer. I got the grant to support cancer survivors and those in the cancer community to make healthy changes. How do you measure or report progress in support?

I can measure comments through a time period and report it according to how many members there are.

Ideas?

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Hey there @Arda! I too love community building!

I run my own business called Wholesome Media and help manage several Facebook Communities and Twitter Chats. So I am diving into community a lot each day. :slight_smile:

I have to ask, where is your favorite place to build a community online?

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Wow, what a cool and noble community use case @teresa3! And let me also tip my hat to @communifi’s response, because it’s great advice and I will just try to add to it.

Alright, so (and let me know if I got any of this wrong at all) …

Audience: anyone touched by cancer, who has just taken a four week course on healthy eating habits to help avoid cancer.

Goal: get them to commit to those habits for as long as possible.

You’re measuring an incentivized behavior – which is really what we’re all doing in community, so this is a great scenario.

Here’s what I would do …

Typically, 80% of all questions in a support community are the same five questions – so you want to identify your five and answer them preemptively.

If the community has been around for a while, you can probably rattle them off the top of your head. If it’s new, do some discovery by chatting with 8-10 people who are involved in the program and get a sense of the questions they have about it (reevaluate as the community grows, based on what people are asking).

I realize you didn’t ask for tactics :sunglasses:; rather, you wanted metrics to track – which I promise I’m getting to …

Then post your answers – they are now your core solutions and the real key for any support community is to A) generate solutions; and B) drive views to them. Track the reach and engagement on solution posts. It’s fair to assume 5-10% of those who view a solution adopted it.

You’ll surely be inviting members to share their progress and questions, etc. – also make sure to note posts that generate high activity and track whether they contain solutions/report on them if they do – so you should use recognition to celebrate people who are reporting regularly (come up with a magic number; i.e. a new 5-timer today!!! :rocket: :boom: :champagne:).

Reach out and offer to feature them/their story – ask what they’d like to share and focus on it. If you have budget for items beyond your own time and effort, throw it at tangible prizes for these people. If not, recognition is still a powerful tool on its own.

This should help drive more and more check-ins, which feels like the highest value behavior in this case – so the end game looks like volume of A) total check-ins; and B) people who have checked in on your magic number of occasions (and beyond).

Make check-ins a sport and prop up everyone who does it in the comments, regardless of whether they keep up with it.

Overall engagement with all posts will also give you a sense of the groundswell you’re creating.

Hope that helps – sorry it was so long … :crazy_face:

Thank you @paul and @communifi. These are outstanding suggestions. I agree the sustainability of habits is one thing I do want to focus on. The longer they hold it the better the outcomes.

I can also track new questions or solutions identified through the community and report that to the grant writers. It isn’t a number, but it does show that we are assessing and evaluating and improving.

Celebrating to me is golden. I like how you make it more intentionally rather than when I think of it celebrate people. I will write these out so I can easily put them into practice without a lot of time.

It is a new community. I like the tracking of the top questions asked or I will add to that the key principles I am trying to get across that are key for building sustainable habits.

I will put these into action in the coming weeks and report back on what I find out. Thank you for taking the time to put the thought into this reply and put it all together. Really helpful!

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More than glad to help and super excited for your progress report — best of luck to you @teresa3!

Most welcome. Look forward to your report! Happy to connect - LinkedIn is a good spot Fiona Lucas - Online Community Strategist & Development - iRespectOnline - Online Reputation & Social Media Education | LinkedIn

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