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"Amazon did not give revenue figures for the event and Wall Street estimates varied. Analyst estimates for Amazon revenue growth for the event ranged from 15% to 21% compared with last year’s Prime Day.
Younger consumers showed up in droves to the event as Amazon leaned into social media, especially TikTok, Baird analyst Colin Sebastian said in a note to clients late Thursday."
“'Social media played a role,” Sebastian said. "Amazon had a larger presence on TikTok this year, as younger shoppers used the platform for product discovery. Prime Day shoppers were also more likely to be active Snapchat, Pinterest and Instagram users than the broader U.S. population.’
Bestselling product categories during Prime Day 2023 included home, fashion and beauty. That implies that consumers were more practical with their purchases this year, Sebastian said."