Share your takeaways!
Enjoyed all the niche discussion from Matthew Pollard
Got some cool screen grabs from Chris Penn’s AI talk
Jack Appleby is the closing keynote…Future for social
he isn’t talking about all the AI ChatGPT NFTs…etc.
Should you invest in NEW social…no…you won’t get the bang out of your buck.
Squat on your brand handles though
Jack Appleby…
Are the big platforms going down?
Twitter…no…it has a specific user base… text-based. Fast clip.
Long-form tweets.
Gold check mark good for some companies
Your clients expect that you are on primary platforms.
No need to abandon
Jack Appleby…
TikTok if you are there…stay…the organic reach is significantly more than other platforms.
Jack Appleby…
Organic reach is getting better and better!
Most social networks are shifting to an interest-graph
It’s a FOR YOU PAGE world…
Jack Appleby…
Algorithms are good for you…
we need to make great content as marketers
we can reach people we could never reach
Jack Appleby…
Are these any different? Same content…big results
Jack Appleby…
we’ve been told each platform needs different content…but really good content is good content anywhere
think about the storytelling about your vertical video
Jack Appleby…
should you invest in organic social…YES
Jack Appleby…
What’s next in social…A LOT more of the same
new tech can be dangerous…a lot have crashed (NFTs)
Jack Appleby…
Content creators will begin displacing social media mangers
Jack Appleby…
there are going to be people who MAKE content and people who take care of the technical posting stuff
Jack Appleby…
double down on a single skill set
Jack Appleby…
on camera social pro
YouTube will become part of your social team’s responsibility
Jack Appleby…
YouTube shorts…have incredible reach.
Creative teams will be responsible for creating this type of content. Probably even long-form content creators.
You’ll keep your audience around with long-form.
Jack Appleby…
Employees as influencers!
we all have personal brands…social media managers are building a following
companies who power employees to speak about company will bring in clients and employees
Jack Appleby…
focus on storytelling and platforms as they are now