Matt Hughes is THE “King Of Video”!
We caught up with Matt at #kickstart-dublin and asked him why every business needs to be on YouTube.
Find Matt at https://www.KingOfVideo.co.uk
Today I’m going to tell you three reasons why every business—every business—should be on YouTube.
(I’ve got five of these in total, but today I’m going to give you three.)
So the first A, the reason why you want to be on YouTube is because you can get a new, big organic audience.
Whatever audience you’ve got on all the other social media platforms, I guarantee you that this audience is going to be very different. It’s going to be a great audience to get and it can be a big, fast-growth kind of audience.
I’m going to give you an example of why you can build amazing authority on YouTube—and it actually relates to Facebook!
Imagine you’re a personal trainer and somebody says, “Hey, I’m looking for a personal trainer.”
What happens when somebody asks that question is 50 people will be tagged in that post, 50 different personal trainers, because everybody knows a personal trainer—or it could be a photographer or something like that, right? So, there’s a sea of people tagged into that post.
Now, some people will reply, most people won’t follow up—you should definitely follow up, always!—but there’s one thing you can do with a YouTube channel that immediately stands you out, and that is to tag in your intro video, a video that you’ve got on YouTube, anything that means that when the person who’s asked that question clicks on your channel, they are moved away from everybody else and you immediately become the authority in that in that situation.
I would hazard a guess, of a hundred people only one or two of them will have a YouTube channel. So it’s stamped your authority on that.
What happens next, which is my third A, is that they end up on your Asset Library.
Every video that you put on YouTube is a digital asset. So you post your best piece of content—I call it a signature video—and when they land on your asset library.
They’ve asked for a personal trainer. You’ve put one of your videos in there, so you’re the authority now. They land on your channel, and they end up with this wonderful asset library of all the amazing content you’ve got.
That’s the exact thing that you want. It accelerates the know, like, and trust factor and, then you win—well, hopefully you win that bit of business.
And that’s why I think every business should be on YouTube.
Matthew Hughes @matt
I am the King of Video and I help small business owners and entrepreneurs Launch, Grow and Monetise their YouTube Channels.